HO JENG AR is a mobile application featuring an immersive experience with six iconic AR characters designed for Hong Kong - “HO JENG AR” in Cantonese also means “Awesome!”. Once the users open the app, virtual host Lenni, who has a knack for looking at things from new perspectives, will tell the HO JENG AR story and provide step-by-step instructions that guide you to unlock the characters by scanning an object to bring each AR character to life. Click here to learn more about how to play.
“Using HO JENG AR you can rediscover the city’s vibe, appreciate the beauty of Hong Kong, and more importantly spread positivity and boost the well-being of family and friends.”Leonie Valentine, Managing Director, Sales & Operations, Google Hong Kong.
The six characters represent the icons and vibe of Hong Kong including: DanDan who has a bouncy personality; easy-going Charlie; the sporty hiking twins HayHay Twins: Hayley & Hayden; cheerful and curious lion Leo; ever upbeat Lumi; and happy-go-lucky Vic. Users can play with this colorful cast of characters by placing them in your surroundings to create an augmented world of joy.
“As part of our commitment to help Hong Kong become a Smarter Digital City, we wanted to showcase how creative technologies can do good for individuals, businesses, and for the community. Our hope is that this app will bring joy to both young and old, and will be a fun and interactive way for everyone in Hong Kong to experience the wonder of augmented reality.”Leonie Valentine, Managing Director, Sales & Operations, Google Hong Kong.
Together with supporting partner HSBC, as well as community partners, the campaign aims to raise the awareness of wellbeing, enable discovery and sharing of everyday joyful moments, and boost interest in STEM education in Hong Kong.
“ShareJoy campaign and Ho Jeng AR app that come from our partnership with Google is a celebration of everyday life in Hong Kong. Leo is the cheerful and inquisitive lion character that represents HSBC. We are excited that he, alongside other icons, will bring joy and positivity to everyone,”
Luanne Lim, Chief Operating Officer Hong Kong, HSBC
The ShareJoy campaign features the HO JENG AR app launch. Users can enjoy special offers and surprises using the HO JENG AR app during the promotion period, supported by popular shopping malls and brands including:
Click here to find out all community offers.
Echoing the campaign theme and aiming to promote the wellbeing in the city, NGOs and Hong Kong people can download for free the joyful stories about the AR characters plus activity packs, created by one of our community partners Isobar. Local NGOs including Save the Children Hong Kong and The Women’s Foundation, as well as AiTLE, a partner in Google for Education, will host activities to promote wellbeing and STEM education.
Google Hong Kong will invite local developers to the “What’s HO JENG AR” webinar to walk through the technical know-how of the app, hence promote the smarter digital city development with technology and creativity in the city. If you are interested, please pre-register here to stay updated. Meanwhile, teachers can download free teaching materials (coming soon) designed for primary and secondary school students to learn how to spread their joy through coding stories with the fun HO JENG AR characters on Scratch.