While the demand for digital expertise in business has been growing exponentially, there is a deficit in the number of workers with the digital skills necessary to service the industry. To help bridge this gap and move Hong Kong’s businesses forward, Google has developed programs to train both entry-level and more experienced workers in the latest digital skills.
Digital skills help Hong Kong’s businesses grow, but it’s not always easy to find talent with the right experience to make the most of new technologies. At the same time, many Hongkongers now realize that enhancing their digital expertise will help them get better jobs here and abroad.
In May 2018, Google introduced the Digital Garage program to share and promote the digital marketing skills needed to help Hong Kong’s workforce keep pace with the growing demand for digital talent, and to help businesses reach new customers and markets.
With Digital Garage, students, job seekers, and small business owners can customize their own self-paced learning path, choosing from among 26 lessons on topics such as building an online presence, running social media marketing, and using mobile capabilities to attract more customers. Google and IAB Europe will grant a certification of attendance to those who complete the entire course.
So far, 1,800 people have completed the Digital Garage training, both online and offline. Later this year, we’ll also offer a Cantonese version of the training.
We found the program to be very fruitful and all the students we met in the Interview Day are of very high standard. Really appreciate for all the preparation work done by your side.Winnie Chan, Vice President of CSL Mobile Limited (HKT Limited)
Cultivating the next generation of digital talent begins with providing a strong educational foundation and sparking young people’s interest in computer science (CS) and engineering. Yet students in Hong Kong have limited access to CS classes at schools and in their communities.
Google’s CS First is a free curriculum program that increases student access and exposure to CS education. In 2016, Google invited local NGOs and schools to collaborate, bringing the CS First program to underserved communities and schools in areas such as Tin Shui Wai and Sham Shui Po. The teams also held Train-the-Trainer sessions to empower local teachers and volunteers to host CS classes and clubs in their communities.
We also work with two nonprofit organisations, Social Careers and Kids4Kids, to offer a “Code+Create” program for local youth, especially those from underserved families. The goal is to make coding education accessible for kids in Hong Kong, and to nurture the next generation of digital talent.